Tangled: FOR HAIR THAT DOESN’T FOLLOW THE RULES

An every woman shampoo and hair care company, Tangled embraces the chaos of our daily lives.

Inspired by drawings that highlight the beauty in the shape and movement of the female figure.

Concept design, Branding, Label design, Photography, Studio Direction, Illustration

 

LABEL DESIGN

Created three bottle designs for Tangled. Each design represents a different hair type of curly, wavy, or straight.

 
 

ANIMATION

Created video and animation for social media. Directed photoshoots to create stop motion imagery. The media image is playful, yet still beautiful, and a bit chaotic, like the woman who would use the Tangled products. Used Premiere Pro and After Effects to create the videos.

 

process

CONCEPT: EVERY WOMAN

Inspired by my figure drawings. Illustrations are blind contours and quick figure sketches. Experimented with scanned sketches in Illustator by changing the color, line weight, and repetition of shapes.

This is a personal project that I updated from my first year in design. Below are some of the original bottles and sketches.